Belmont Stakes x Saratoga

As the Social Strategist, Social Media Manager, and Copywriter for the partnership between Belmont Stakes (57K followers) and Saratoga Water (15K followers), I developed and executed a dynamic social-first content strategy that elevated brand engagement and authenticity. From on-the-ground interviews with race day attendees—asking about their must-have essentials and lucky charms before betting—to sourcing and contracting Drinks by Evie [117K followers], a mixologist influencer, to craft the official cocktail of the Belmont Stakes featuring Saratoga Sparkling Water, every touchpoint was designed to capture the excitement of the event and seamlessly integrate the brands into the race day experience.