Moncler x Billionaire Boys Club FW23

For the 2023 Moncler x Billionaire Boys Club collaboration, I spearheaded copywriting, content strategy, and social media management to bring this exclusive collection to life. Celebrating Billionaire Boys Club’s 20th anniversary, the campaign fused Moncler’s signature Italian luxury with BBC’s bold streetwear aesthetic. Through dynamic storytelling, I highlighted the collection’s unique craftsmanship and cultural significance, amplifying its impact across digital platforms. Featuring legendary hip-hop duo **Clipse—Pusha T and No Malice—**the campaign seamlessly bridged fashion and music, resonating with both luxury and streetwear audiences. By crafting engaging content and strategic messaging, I helped drive visibility and engagement for this milestone collaboration.