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Blackstock & Weber
Creative Strategist
Brooklyn-based Blackstock & Weber has redefined the classic loafer, evolving it from a workwear staple to a modern streetwear essential. Their sharp aesthetic and dynamic approach have fueled rapid growth, with Maison MRKT leading digital strategy.
At Maison MRKT, I collaborated closely with Blackstock & Weber to amplify the founder’s vision. Our strategy balanced immediate acquisition with long-term brand evolution, media diversification, and collection growth. Leveraging industry benchmarks, we optimized the customer journey through rigorous testing—comparing Facebook/Instagram Shops with on-site checkouts—to uncover insights and drive conversions. This approach strengthened Blackstock & Weber’s digital presence, blending brand authenticity with sustainable growth in a competitive market.
