PANTONE x Saratoga

As a Social Strategist, Social Media Manager, and Copywriter at Game 7 Agency under the PRIMO Water account, I led the digital strategy and execution for the partnership between Saratoga Spring Water and PANTONE. This collaboration unveiled Saratoga Signature Blue—the official PANTONE color inspired by the brand’s iconic cobalt blue bottles. Announced in December 2024, this campaign celebrated the heritage and sophistication of Saratoga Spring Water, positioning the brand at the intersection of luxury and design. I developed and managed the social rollout across platforms, crafting compelling narratives, engaging visuals, and dynamic content that reinforced brand identity while sparking conversation within the design and culinary communities. Through strategic storytelling and community engagement, I helped amplify Saratoga’s distinct aesthetic and elevate its presence in the premium water space.