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Popsugar x Suni Lee
Social Content Strategist | Social Media Manager | Social Media Copywriter
During my time at Popsugar, I had the privilege of leading the digital strategy for the captivating cover story featuring Sunisa "Suni" Lee, the American artistic gymnast who rose to fame as an Olympic gold medalist. As a Social Strategist, I spearheaded the digital rollout across Instagram and X, developing a narrative that went beyond gymnastics to explore Suni's journey of navigating sudden stardom, cultural expectations, and her personal evolution. We highlighted her life outside of the gym and the complexities of maintaining balance in the spotlight. I collaborated closely with the editorial and creative teams to ensure the coverage was both authentic and inspiring, allowing our audience to connect with Suni's story on a deeper level.
